Analyze your website before trying to optimize it. Bringing your company’s website to the ‘numero uno’ position will require a lot of research. Getting to know the most searched keywords could be difficult. Competition is very high, especially in technological fields. Maintaining a website and then optimizing it proves to be tedious. Specialised Coventry seo is well equipped with the software tools necessary for identifying those keywords, which in turn would help in optimizing your website. They also provide the previous rank and the current rank and the changes in the keyword positions. Personalized reports are also prepared as per the need of the organization.